About Nonanalu

TO HARNESS THE POWER OF THE FASHION INDUSTRY TO UPLIFT HUMANITY AND HEAL THE PLANET.

Nonanalu was founded on high ground - both ethically and geographically. Born on an Australian mountaintop and made with the makers in mind, our origins reside within a meeting of passion and purpose, and a guy named James who conceived of a plan to give jobs to young women who desperately needed them after he learnt about the scourge of human trafficking. Fast forward a few years and James is sitting in a cafe in Cambodia with some bolts of denim, scissors and cardboard cutouts figuring out how to piece together a top-notch pair of jeans. All the while people were telling him he was mad because fashion is a terrible industry to be in. As it turns out, those people were right. Fashion is a terrible industry to be in - it’s mostly wasteful, hazardous to human health, fuelling environmental degradation, collectively emitting more CO2 than most countries, and perpetuating human exploitation (the exact reason James got into the business in the first place)! So James and his merry band of Nonanaluers sought out more sustainable raw materials and Nonanalu established its very own wash house to undergird its very worthy mission without polluting the Earth. We have been able to realise our mission of giving work to victims of human trafficking. This has placed Nonanalu at the forefront of global citizenship in the fashion industry. Each pair of Nonanalus spares the earth and elevates the women who artfully craft each garment, all while making you look (and feel) pretty darn good.

CONNECTING WITH OUR PRODUCT.

Our silhouettes have been perfected with time and honour the diversity of humanity. Our garments are made with a story woven into the fabric of their design, imbuing each piece with a part of the story of its creator and further deepening the connection between maker and wearer. These hidden treasures quietly declare, “I contribute to change. I empower freedom.”

It is our desire that our pieces will not only be loved by their owner, but will be cherished by future custodians, ultimately leaving a lighter footprint on the Earth and a story to be told and shared for years to come.

CERTIFIED B CORPORATION

Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab is unique in its ability to measure a company’s entire social and environmental impact. B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
As leaders in the movement for economic systems change, B Corps reap remarkable benefits. They build trust with consumers, communities, and suppliers; attract and retain employees; and draw mission-aligned investors. As they are required to undergo the verification process every three years in order to recertify, B Corps are by definition also focused on continuous improvement, leading to their long-term resiliency.