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Timeless Craft, Enduring Beauty
We envision every piece not only being cherished by its current owner but becoming a treasured heirloom for generations. These creations carry the legacy of masterful craftsmanship and sustainable values, each telling a unique story as time unfolds. Committed to reducing our environmental impact, we ensure every product leaves a lighter footprint while crafting memories worth sharing—stories that transcend time, embodying our brand’s spirit and inspiring a sustainable way of life for generations to come.

SUSTAINABILITY STANDARDS.
Beyond the B Corp standard, we only work with suppliers who are able to uphold our sustainability criteria, as outlined in our Supplier Code of Conduct. Our code has been set upon the foundations of The Ethical Trading Initiative Base Code and the International Labor Organization’s Four Fundamental Principles and Rights at Work.
For its part, as a purchaser of goods impacting the supply chain, Nonanalu has also developed a Responsible Purchasing Policy and Strategy. This Policy outlines a minimum set of standards of ethical and responsible behaviour to be met by Nonanalu buyers, including anti-corruption and bribery principles. The Policy is based upon the Ethical Trading Initiative Guide to Buying Responsibly.
Additionally, the UN's Sustainable Development Goals are embedded in Outland's operational practices and vision.
TECHNOLOGY.
Our Wash House utilises the best water and energy saving technology, which we consider an investment into safeguarding our planet.
Ozone
The greenest oxidising agent available.
65% less water*
20% less energy*
80% less chemicals*
*compared to traditional techniques.
e-Flow
The leading technique for transferring wash recipes to our jeans.
95% less water*
40% less energy*
90% less chemicals*
*compared to traditional techniques.
Laser
The most environmentally friendly way to create character on our jeans.
Zero Harmful Chemicals
All the chemical agents we use in our range are ZDHC sustainable certified with highest level, Level3 Bluesign.

Our garments are constructed with skill and expertise by staff who are offered fair, safe and fulfilling employment before our wash engineers put the finishing touches on our denim using industry-leading sustainable washing techniques and technology. Our Wash House utilises the best water and energy saving technology, which we consider an investment into safeguarding our planet.
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